about us

Forbyof Lab is an automation technology + visual communication design company based in Bangalore, India.

We are a team of trouble shooters and problem solvers - entrepreneurs who like to disrupt the incumbent processes that are inefficient - especially in the supply chain vertical. We work on business workflow automation as well as branding and communication design for clients in the areas of environmental sustainability, green energy, health food, education, science and conservation of Indian art.

Our core expertise lies in Business Automation, Brand Consulting and Visual Communication Design.

Founders

Arun Parasur

With a degree in Engineering followed by 15+ years in the corporate world of software businesses, Arun founded Forbyof Lab, an automation startup in 2016. After maturing the automation workflows, through successful pilots for large businesses like Unilever, VIP Bags, Timex & Philips among others, the SaaS product called The Right Hand Men was launched in 2022. It is targeted at the micro & small businesses - enabling them to achieve scale.

Arun is also passionate about STEM concepts, financial & business models, DIY projects on refurbishing, reviving or re-purposing mechanical/electrical/electronic tools & gadgets. His favorite authors include Malcolm Gladwell, Richard Bach, Edward De Bono & Richard Feynman.

Prachi Kamdar

With a Bachelors degree from The National Institute of Design, Ahmedabad and a Masters from Cranbrook Academy of Art, MI, USA, Prachi has been a practitioner of Visual Communication Design for more than a decade in Bangalore.

Her work includes graphic design in the areas of technology, education, hospitality, editorial and art for clients that include SAP Labs, EkStep Foundation, Tasveer Art Gallery, National Centre for Biological Sciences, IISER, and so on. Besides commercial projects, her personal work explores visual communication about - subjective socio-political views on global issues, at times intercrossed with interests in anthropology & philosophy. Being an ardent traveler, confluences of visual design across world cultures are perpetually on her radar. However, her deepest reverence is reserved for Indian cultural heritage. She is also associated with The National Institute of Design, Bangalore, as a visiting Faculty & as a co-author for a few upcoming NID Publications.

Automation

Forbyof Lab is a digital automation & analytics solution provider for large and medium enterprises. It helps businesses to identify processes that can be digitized and automated. It focuses on providing customizable workflows that automate the marketing, sales, customer onboarding, post-sale support, payments, inventory, fulfillment and more. The goal is to democratize automation as a way of executing business operations. This enables them to scale without additional overheads and achieve operation that is cost-effective, repeatable, predictable and error free. For more information, visit our automation page.

Visual Design

Forbyof Design is a Visual Communication studio that specializes in Branding and Graphic design. Projects range from the design of logo, brand communication strategy, print & publication, environmental graphics, type design, info graphics, etc. in the areas of technology, education, hospitality, editorial and art.

As a part of its creative approach, the studio explores a wide range of visual forms - from digital design to the use of traditional techniques, such as block printing, paper making, screen printing, embroidery, etc.

They undertake significant design work for the social sector, including a notable project for The EkStep Foundation, Bangalore, which required designing and defining Typographic Guidelines for their digital platform that delivered Primary education to children across rural India.

Forbyof Studio also conducts research on some indigenous Indian craft practices, documenting their history, cultural significance, and current status. This work helps establish commercial platforms and global markets for artisans through partnerships with corporates, nonprofits or brands.

Initiatives

* The Millet store

This project is a natural extension of our interests in sustainability, Indian culture & traditions including local and global food practices and sociology.

It started as a personal journey in adopting healthier food alternatives as against the popular choices such as polished grains & dals, roller-milled flours, white rice, refined oils, refined sugar and chemical laden fruits and vegetables. We started our research from learning briefly about the ancient culinary practices of our ancestors to the modern day evolution of food culture. Epochal events such as the Agricultural Revolution, Green Revolution, White Revolution, etc. have played a significant role in the way modern generations understand ’Nutrition’ and consume food today. Our research focuses on aspects of the Food Economy that influence consumer behavior and market dynamics.

The project aims at creating an ecosystem that lets people make informed and mindful choices using modern technology.

* Anthropology Studio

This project has been initiated to work with the regional artisans across India, with a focus on historic and cultural art and craft forms.

The intent is to contribute to 1. Conservation 2. Promotion and 3. Creating Commercial retail channels for their survival. The current collaborations include block printing with natural dyes in Ajrakhpur, Kutch, Gujarat, Jamakkalam rugs weaving tradition of Bhavani in Tamil Nadu's Erode district, to be followed by work with tile makers from Morbi, the ceramic capital of India.

A conscious effort is made to promote art and craft practices that are natural, chemical free and sustainable.

Through the course of this initiative, our aim is to 1. Meticulously track the evolution of materials & everyday utility objects in human history (in the Indian subcontinent) 2. Analyse how they transformed into becoming ‘Art’ or a form of ‘Visual Expression’ and representative of that particular culture and ultimately 3. Re-establish its relevance today - in a world that is waking up to the urgent call for sustainability.